Advertising
Advertising influences popular culture all around; advertising displays what new, popular, and of interest to consumers in society. For example Gloria Steinem in the article Sex, Lies and Advertising states that advertising was far from equal in the 70’s with ads only being advertised in women’s magazines things that only interest women and no regards to the articles content. Gloria debated for women and advertisers to talk to improve the quality of the advertisement to match the journalistic content of these women’s magazines. (Steinem, 2007 p.125).Advertisement whether is match’s the content of journalistic standards, it works. These ads draw your interest to a product, person, movie, magazine, television show, or internet site. Consumers see these ads and their interest are sparked.
Advertising is very competitive. The overwhelming responses advertisers receive when they flood the market with their ads are remarkable. Advertising is a major part of popular culture as anything, because it is the way that advertising is marketed, and the way that advertising has been marketed in the past.
The Myth of romance is portrayed in advertising all the time, with ads for romance novels to soap opera to butter ads. It is not as if the ad gives promise of romance, but the possibility of what could be. The Myth of Success is advertised through college ads to get rich quick schemes infomercials to show the possibility of success in society. The Myth of the American dream has been advertised from America being, “The land of opportunity” and “The Land of the free”. A multitude of ads promoting home ownership and to the dream car, and only in America can this be portrayed as easy as apple pie to obtain. The Myth of Good versus Evil lately is portrayed in the campaign ads for the nominees for presidency of the United States. The attack ads have become sort of a good versus evil campaign pitting one candidate vs. another. Most of the attack ads are focused on the candidate’s flaws or mistakes instead of the issues that face our country. Lately it is hard to tell the lesser of the two evils, according to the attack advertisements.
Advertisements are everywhere from Billboards, E-mail spam, telemarketers selling everything. (Advertising: The Soft And The Hard Sell, 2005 p.389). The overwhelming flood of advertisement on any product is what sells that product or person, to most all consumers.
Reference
Advertising: The soft and the hard sell (2005). Profiles of Popular Culture (p.389).The University of Wisconsin Press. Madison, Wisconsin
Steinem, G. (2007) Sex, Lies and Advertising. Common Culture (p.125).Pearson Prentice Hall. Upper Saddle River, New Jersey
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The article about advertising really enlightened me as to why magazines include the ads that they do in the magazines that are sold. I never realized that the magazines wrote articles that glorified the products that were advertised in the magazines. Rather, I thought that magazines included ads for the topics that they wrote about. However, I am not one to read too many magazines because the magazines generally tend to have way more pages of ads than actual content.
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